2019 Top Fashion Brand for Female in 20-30s

When it comes to brands using Instagram for manner, it's a fast-paced, competitive globe that has tons of business benefits.

A fashion-forward Instagram strategy tin can bulldoze traffic, brand sales, and attract a loyal customs of followers.

But it's not just most being a trendsetter -- an Instagram strategy for a fashion business needs to non just captivate an audience, but also commencement a conversation, share experiences, and sell their brand lifestyle.

Bank check out these popular tips, tricks, and industry-favorite features to help you lot create your own successful Instagram for mode marketing strategy!

Table of Contents

Instagram For Fashion: Why is it So Successful for Brands?
How Instagram Became the Fashion Trendsetter People Can't Get Plenty Of
Planning Your Instagram For Fashion Content Strategy
The Types of Content Every Style Brand Should be Posting
Using Instagram'due south Shoppable Features to Drive More Sales
How to Create Engaging Instagram Content Feed for Fashion Brands
6 Tips for Creating Instagram Stories for Style Brands
Using Instagram Stories Highlights to Showcase Your Fashion Brand
How Fashion Brands are Using IGTV
The Rising of Influencer Marketing For Mode
Measuring the Results of Your Instagram Marketing Strategy

Instagram For Fashion: Why is it so Successful for Brands?

Manner brands continue to pave the way of "cool" on Instagram.

In fact, Instagram is a "powerful way force, that is setting trends and boosting sales," according to global fashion search platform Lyst's Yr in Fashion Report 2018, charting findings from lxxx million shoppers in 120 countries.

It makes sense – the highly-visual platform is the perfect place to inspire new trends and promote a lifestyle beyond the rack.

"By nature, Instagram is well suited to fashion brands to whom the visual and "community" dimensions are essential: purchases by and large linked to a feeling of belonging to a group, or through the false of stars, etc," reports The Conversation:

The Lyst's Instagram way written report too revealed that "celebrities, and their outfits, remain the near powerful influencers, shaping what customers look to purchase online."

To no surprise, celebrities like Kylie Jenner and Kim Kardashian drove some of the biggest spikes in search, influencing shoppers effectually the earth:

Influencers are even partnering with brands to create their own fashion lines, considering of their common success on the platform.

For way brands, features like shoppable posts and influencer marketing make it like shooting fish in a barrel to showcase your brand on Instagram.

But the challenges lie in getting your products seen and sold to your target audience -- competition is high and the mode world moves fast. And then having a strong fashion-focused Instagram strategy is of import.

How Instagram Became the Mode Trendsetter People Can't Go Enough Of

Instagram is at present a driving force in the fashion industry, paving the fashion for new trends and manner inspiration. And its trendsetting powers show no sign of slowing down.

From cycle shorts and belt bags to "ugly" sneakers and tiny sunglasses, the latest mode trends accept a viral event on Instagram.

And while nosotros can't deny that most fashion trends are born from supermodels on the runways of Fashion Weeks and celebrities' blood-red carpet looks at the Met Gala, there's still a huge amount of mode-frontwards conversations and trends beingness led by Instagram.

"Spotting something on Insta is the modern equivalent of a great recommendation from a friend," Grazia'due south style news and features editor, Laura Antonia Jordan tells The Guardian. "It's accessible. Aspirational but attainable – that'southward the magic combination!"

A prime example includes brands like Rouje and Faithful the Brand.

Known for their recognizable "it-girl" dresses, they account for some of the most wanted brands on Instagram -- you only take to look at the huge amount of brand mentions and tags to encounter how Instagram users are fueling their unique mode style in the industry, and their growing sales.

Another key manner trend that dominated Instagram feeds this year was led by Realisation Par's leopard print skirt, known every bit the "Naomi".

In fact, pieces like the "Naomi" sold out numerous times online and led to dozens of wait-alike leopard impress spin-offs.

Only according to InStyle, this wasn't Réalisation Par'south kickoff experience with Instagram success.

First, the flirty long-sleeved Alexandra wearing apparel took over Instagram feeds and was seen on everyone from Kylie Jenner to Bella Hadid. Followed closely past the "must-have" Violette wrap-apparel and then the Juliet.

Successful launch later on successful launch, it speedily became articulate that the Australian make was in the business of "creating pretty summertime wearing apparel that truly go viral".

When it comes to leading conversations, sustainable style has been a hot topic on Instagram over the last few years. According to Lyst's study, brands that put an emphasis on their sustainable materials and production techniques are getting noticed on Instagram.

Instagram searches including sustainable related keywords this yr, such every bit 'vegan leather' to 'organic cotton,' saw a 47% increase reports Lyst. For brands, sustainable fashion has been the conversation to exist part of in 2019.

Accept Veja sneakers for example. The cool, sustainable V10 sneaker was everywhere during New York Fashion Week. Later beingness spotted on Meghan Markle on her Australian Tour, the brand saw a 58% year-on-year search increase.

For business owners, Instagram is taking center-stage when it comes to brand awareness, promotion and driving sales, and now is helping to shape the trends that have the streets.

"I started the Instagram business relationship earlier I even launched the website," Lisa Bühler, founder of Lisa Says Gah tells The Guardian, recognizing Instagram as a powerful "discovery" tool for fashion.

@lisasaysgah

While previously we relied on manner magazines, celebrities, and TV ads to button out styles and trends, now Instagram followers are free to engage, follow and even start a trend – and brands are paying close attention.

Instagram is even joining in on that conversation, with their new @store account, curated by Instagram's Eva Chen, Instagram's Caput of Fashion Partnerships. The business relationship volition spotlight brands that "built their voice" on the platform, and will cater to working women in their 20s and 30s.

With the launch of @shop, Eva told Business organization of Style, "People discovering a new brand and existence able to back up a concern owner — that was always my favorite affair almost editorial. I hear from business owners every twenty-four hours that they wouldn't take a business organisation without Instagram... Now to accept a place to assist spotlight that."

This year, it's more of import than ever for fashion brands to not only be nowadays on the platform, just make sure they are as well part of the leading fashion conversations.

With today'due south biggest fashion influencers looking to Instagram for fashion inspiration and shoppers diligently browsing their Instagram feed before making a buy, it's crucial for brands to become all in on a well-rounded Instagram strategy and stay alee of the curve!

Planning Your Instagram For Style Content Strategy

Instagram is a highly-visual platform, giving fashion brands the flexibility and creativity to sell more than just a "expect", but rather a lifestyle.

Shoppers are no longer limited to searching for an outfit past scrolling through endless studio photos on a visitor'southward website.

Many popular fashion brands have fifty-fifty created a "shop our Instagram" section on their website, as their influencers and feed pose as a perfectly-curated lookbook:

In fact, a 3rd of all Instagram users have purchased an item of habiliment they saw on the platform!

So what tin can we learn from these Insta-famous brands success? How do you lot make sure you're catching your target audience'southward eye?

Here are some of the nearly pop types of content your brand should exist posting to Instagram:

The Types of Content Every Fashion Brand Should Be Posting

Instagram is the perfect platform to bring your make's story to life. Some of the most pop Insta-brands accept become masters at visual storytelling and capturing the "perfect" shot.

These are the most engaging content types of images and videos fashion brands should include in their content mix:

Brand mission
Product features
Product updates
Lifestyle content
User-generated content (UGC)
Backside-the-scenes

Take Frank and Oak for example. They include a mix of products, behind-the-scenes shots, FAQs, HQ life, and more to give their viewers a well-rounded look at their business.

Here are a few means fashion brands on Instagram are using these types of content to share their story:

Make Mission

It's of import to think about your why when creating your Instagram marketing strategy. Past using Instagram every bit an outlet to spread your brand mission, you'll exist able to depict in new audiences and, ultimately, attract new customers.

This year, clothing make Marine Layer introduced a new programme called Re-Spun, a revolutionary recycling plan that'll give your erstwhile tees a new life. Re-spun makes it piece of cake to donate your old tees (you even get a $v credit per tee), which they deconstruct and then re-spin into new, recycled tees!

When you click the link in their bio, y'all're taken to an engaging landing page where you tin submit your mailing address and receive a costless prepaid mailer, or get directions to driblet your tees off in any of their stores.

To assist get the word out, the company is using Instagram to their full advantage — by spreading the bulletin in creative ways on their feed, Instagram Stories, and with influencer marketing:

Mate the Label, some other brand taking on an eco-friendly approach to fashion, too uses the platform to spread their mission to create less waste:

While still showing off their products, the fashion brand'southward Instagram feed, highlights and stories all continuously work together to share an important message – their drive to "think make clean" and encourage their followers to #giveadamn.

Information technology's more important than ever to build a relationship with your followers, and this is a great way to do information technology! Sharing the why behind your visitor helps separate yourself from the crowd and create a personal connectedness with your audience.

Product Features

While Instagram is a great place to prove off your fashion make's unique style and take on new trends, it's important to share what makes your products unique.

Many of the nearly successful style brands stick to the eighty/20 rule when planning out their content-mix: 80% of your content should tell your story, whereas twenty% should be promotional.

For example, Everlane has a keen balance of promotional and educational content. Their Instagram feed doesn't bombard visitors with promotions merely rather includes useful data sprinkled throughout their content:

Production Updates

If you lot're launching a new production, running a sale, or pushing any changes to your brand, it's of import to permit your followers know!

This is a great way to generate excitement effectually new launches or updates to your visitor. You can even tease an update, by giving your followers a "sneak peek":

You can also take the reverse approach, similar Sezane. The pretty, Parisian clothing brand takes to Instagram to give their followers the exact date, time, and location of their new launch:

By using Instagram to announce any visitor or product updates, you'll give your followers a reason to proceed coming back to your profile to check in for more.

Lifestyle Content

Lifestyle content is king on Instagram, especially when information technology comes to the fashion manufacture.

In fact, in a contempo article past The Guardian, when comparing traditional e-commerce sales tactics to successful strategies on Instagram: "Instagram brands specialize in showcasing their wares "in the wild", or within a stylized set-upwards that fits their overarching vision of how potential customers might aspire to apparel".

Insta-famous clothing brands like Faithful the Brand accept mastered the art of creating the ultimate jet setter mode on their Instagram feed, and will give you some serious wanderlust.

Seen on influencers like Lucy Williams and Vanessa Hudgens, the brand has seen a 12% increase in searches year over year.

Vesture brand AllSaints has also started to motility their shoots exterior the studio to show off their product where its cosmos was inspired:

The announcement came as a simple explanation "we're going to Hawaii" with a video of dreamy beach scenes, followed past sneak peeks of the new collection over the following calendar week.

Instagram has go and so much more than than sharing a perfectly styled postal service – but rather has get a source of inspiration for shoppers and a place for brands to bring their story to life.

"Instagram lets us see how an outfit goes together rather than seeing split items on a track," style psychologist Carolyn Mair tells The Guardian. "For some people, this is very helpful, even if the outfit looks very different on them."

User-Generated Content (UGC)

By sharing UGC, you're non only able to tell your followers what your most popular products are, but you'll exist sharing testimonials and showing your product in activeness. So it'south perfect for helping undecided shoppers catechumen into customers!

If yous're having trouble sticking to your fitness goals, y'all'll want to take a look at <a href="https://www.instagram.com/outdoorvoices/">Outdoors Voices</a>' Instagram contour.

They've built a loyal community of followers who love to show off their favorite products while they're out #DoingThings. The brand's UGC is seriously inspiring, and encourages followers to get moving and have some fun:

The ultra-stylish Scandi mode brand, Ganni, frequently shares fans posts on their feed to evidence off their latest arrivals:

The effortlessly chichi shots are a great way to evidence off their production in dissimilar environments, too equally have credit for their A-list fans.

TIP: But remember to always follow the rules when reposting UGC. If you're non certain how to enquire for permission, we have a whole blog post on how to search for and legally repost UGC!

Behind-the-Scenes

Equally more and more users plow to Instagram to search for businesses, it'due south important that you share as much information as you lot can with your followers — and using Instagram for fashion is a perfect new opportunity for this!

Adolescent Jeans promotes their brand by sharing behind-the-scenes footage, exhibit shots, influencer spotlights and more beyond the platform on Instagram. Their audience has an opportunity to really know the brand inside and out:

Don't be afraid to evidence off your brand from all angles. Your audition will appreciate the honesty and transparency, and are more than likely to form a deeper connection to your brand. It'due south important to remember you're here to build relationships with your audience, not but promote your business to them!

Instagram For Fashion: Using Shoppable Features to Bulldoze More Sales

With 500 million people using Instagram Stories every day, it was only a matter of time until Instagram brought out an easier way to store to the platform.

Shopping through Instagram Stories isn't a new phenomenon, as many brands and influencers take already been priming their followers to "store their stories" by adding product URL's and "shop now" CTAs in their stories over the past year.

If you're just starting out in the world of Instagram for manner, hither are 4 features for brands looking to sell on the platform:

#ane. Shoppable Posts

While there are lots of different ways for brands (especially fashion brands) to weave sales opportunities into their Instagram marketing strategy, having Instagram shopping posts in your feed is a feature you definitely desire to take advantage of!

In a nutshell, Instagram shopping posts make it easier for people to shop the products they find on Instagram by "tagging" products in posts.

Instagram'southward latest shopping feature will probable have a big impact on both brands and shoppers: the ability to buy products without always leaving the Instagram app.

Known for their affordable "Information technology" bag of the year, Staud Article of clothing has created an entirely shoppable feed using the tagging feature:

Followers can besides click the 'Shop' button on their profile to run into each detail tagged individually, and easily bookmark products to shop later:

According to Instagram's announcement, now when you tap to view a product from a make'south shopping post, you'll see a "Checkout on Instagram" button on the product page.

Y'all can tap information technology to select from various options, such equally size or color, and then proceed to payment — all without leaving Instagram! All you lot accept to practise is enter your name, email, billing information, and aircraft accost the commencement time you lot cheque out.

#2. Instagram Stories Shoppable Stickers

When watching your story, your followers can at present tap on each sticker to learn more about the product and, ultimately, make a purchase.

Tagging products in Instagram Stories stickers can be a more organic way to promote shopping on stories, and allows you to showcase product details without seeming too sales-y or spammy:

For smaller, emerging fashion brands, the shopping sticker is a peachy marketing asset.

Currently, but Instagram business concern profiles with more than than 10,000 followers tin add links to their stories and drive traffic to their products from their posts.

Just, the shopping sticker is available to everyone!

This ways that by using shopping stickers for Instagram Stories, modest businesses with under 10,000 followers tin can now pb their viewers to their products shopping pages through their stories!

And given the success of Instagram Stories, shopping stickers could be a huge tool for brands looking to drive sales on the platform.

Plus: If you're looking to drive sales through the link in your Instagram bio, yous can go started by linking your existing Instagram posts to product pages via a shoppable, clickable landing page like Later's Linkin.bio.

With 90 million Instagram accounts tapping on a production tag on Instagram each month, with Later you lot can now tag products in Linkin.bio posts too!

Plus, Later's new Shopify integration makes information technology easy to connect your store and import your production itemize to your Later dashboard.

By connecting your Instagram directly to your sales provider, yous can create a faster check-out feel and get meliorate visibility into what is driving your sales.

Shopify stores using Linkin.bio will also be able to track sales from Instagram and encounter exactly how much acquirement each post generated through the link in your bio.

Yous can track revenue from your Linkin.bio management folio, or view your revenue per post alongside your Instagram analytics in Later.

Ready for more skilful news? Nosotros just released a free version of Linkin.bio , so everyone can start driving more website traffic and reaching their sales goals through Instagram with Later. You can set up Linkin.bio past Later right now for free – no trials or credit card needed!

#three. Shopping From Creators

Starting side by side week, users can shop straight from a creator's business relationship without ever leaving Instagram. With the ability to tag products in their posts, creators can make information technology easy for their followers to shop their favorites directly from their feed.

In a web log post nigh the new feature, Instagram wrote, "Instead of taking a screenshot or request for product details in comments or Direct, you tin can simply tap to encounter exactly what your favorite creators are wearing and purchase information technology on the spot."

Until today, shoppable posts were just available to retailers driving sales from their accounts. With the new release, influencers will be able to tag brand products and make sales directly from their ain account.

Last month, Instagram introduced Checkout, a new characteristic that allows shoppers to brand a buy without ever leaving the app. Prior to the update, viewers would be taken a product clarification page subsequently borer on a product tag.

Together, these new shopping features will createa completely streamlined and seamless approach to shopping on Instagram.

While this new feature is great news for fashion brands looking to drive more sales, information technology's bang-up news for creators, too!

Instagram also commented, "Today, creators tag the brands they are wearing, add details in the caption and respond to countless comments and DMs. With the ability to tag exactly what they're wearing, creators can get back to expressing themselves and sharing what's on their mind, which will brand their followers happy too."

Note: While at that place is no news on when the feature will be widely-released, we wait to run into information technology make its mode to more than accounts later on this year.

#iv. Instagram Shopping Channel

And at present, Instagram has included a Shopping channel to help you find product-related posts from the brands you follow and brands that Instagram thinks you might like.

This opens up a huge opportunity for online retailers and eastward-commerce brands to tap into new audiences and evidence off their products to a really wide and engaged audience of over 200 million people each day.

Instagram's topic channels (which launched in June this year) let you lot to scan content that pertains to your specific interests, such equally Sports, Food, Fashion, Travel, Music, and more.

And with Instagram's new Shopping channel, you'll now be able to find product-related posts from the "brands you lot follow and brands you might like."

The new Shopping aqueduct on Explore substantially offers a more centralized style to store on the platform. And, since the Instagram algorithm knows who and what you follow or engage with, information technology works hard behind the scenes to bear witness you only the shopping posts that information technology thinks will be of interest to you!

For fashion brands, this means that with the algorithm putting in the work, your product posts could be placed in forepart of potential new audiences.

How to Create Engaging Instagram Feed Content for Mode Brands

The good news is there are tons of great tools on Instagram that makes information technology piece of cake for style brands to build brand awareness, connect with their audience, and bulldoze more sales!

And so when you lot're next brainstorming for your Instagram content strategy for your feed and your Instagram Stories, call up nigh incorporating some of these ideas:

#1. Use Carousel Posts to Evidence off Multiple Pieces or Product Angles

Businesses of all sizes take picked upward on the Instagram carousel trend and discovered new and creative ways to incorporate them into their Instagram marketing strategy.

One of the more popular ways to use Instagram carousel posts is for revealing new product lines or collections:

The ability to share multiple photos and videos in a single post (rather than posting several photos and videos back-to-back) also gives you way more flexibility to share relevant content without spamming your followers:

Whether you lot're launching a new denim line or a shoe visitor, the ability to share several production photos in a single post is perfect for driving interest and, ultimately, sales!

#2. Utilise Instagram Video Posts to Promote Your Products

While photos are notwithstanding the more than mutual format on Instagram, video is gaining a lot of traction… And not just in terms of popularity.

Co-ordinate to a report from eMarketer, while photos generally outperform videos in terms of engagement, engagement numbers for videos are growing at a faster rate than photos.

More to that point, according to HubSpot, 64% of consumers are more than probable to buy a production online after watching a video of it commencement. So using Instagram video to evidence your products in action could be a huge way to increase the ROI of your Instagram marketing!

Bank check out how activewear brand Girlfriend Collective uses video to show off their products on women of all shapes and sizes:

Many fashion brands are also jumping on the video tendency to show behind-the-scenes footage of shoots, events, and anything else related to their brand:

At that place are so many ways to become creative with video for your style brand – the options are truly endless!

Luckily, there are tons of apps and software that you can use to not only meliorate the quality of your videos but likewise add branding to them, whether it'south your logo, font, or some other pattern element. Bank check out our Ultimate Guide to Instagram Video to larn everything from recording and sharing your Instagram videos to picking the right editing apps and strategies!

#iii. Create Eye-Catching Content with GIFs

Instagrammers feeds are flooded with posts from fashion brands trying to catch their attention. So how tin you make sure your posts stand out from the oversupply?

Cheque out outerwear brand, The Arrivals. They create quick GIFs showing off their production features:

They also use GIFs to bear witness off their product versatility, so followers can get a better sense of how it will clothing:

Video content on Instagram is standing to grow, so now'southward the fourth dimension to beginning experimenting with your content, editing your footage to fit your feed, and sharing more engaging videos with your followers!

#iv. Get Creative with Dynamic, Multimedia Designs

A lot of pop Instagram trends start with influencers, who are constantly trying to find new creative ways to express themselves on the platform (and concenter new followers).

This year, collages are everywhere on Instagram, and what started as an Instagram Stories tendency is trickling down into the Instagram feed at present too.

Both brands, influencers, and regular Instagram users are getting way more creative with their collages, using new apps to stitch together images, videos, fun backgrounds, and more.

In fact, the Instagram collage tendency is and so hot correct at present that brands have started to interact with collage apps to release their own branded collage templates that users can mail service on their ain feeds.

Fashion make Tommy Hilfiger partnered with Unfold to release their own templates:

Revolve has fifty-fifty jumped on the tendency, collaborating with the StoryLuxe app to create special collage templates for Coachella that were a hit with both brands and attendees:

Some other fun style to add together a piddling life to your images is with the Instagrammer favorite app, A Design Kit. The app's packed with stickers, backgrounds, and realistic brushes that let you draw textures or colors straight on your photos.

These multimedia masterpieces are actually middle-catching, and a great way to add some fun to your images!

If you're looking for means to boost your appointment and get more followers, you'll definitely want to leap on these new design trends in 2019!

Luckily, it's now easier than ever to create high-quality Instagram content – you lot just demand to stride outside the Instagram app for some extra assist! Check out our blog mail, 14 Apps For Creating Gorgeous Instagram Stories to assist you get started!

If y'all're not sure how this volition wait on your feed, endeavour editing your photos ahead of time (outside of the Instagram app) then you tin can make sure everything looks swell and fits together earlier hitting 'post'!

And if you lot really want to perfect your feed and Instagram aesthetic, using a visual Instagram planner similar Later can help yous plan out the wait of your Instagram feed after y'all've edited your photos.

Just drag and drop your photos onto the visual planner, rearrange them to meet how they'll look in your Instagram feed, and and so save to schedule them!

Programme your feed before you post with After'due south costless Instagram planner + scheduler!

half-dozen Tips for Creating Instagram Stories for Fashion Brands

When it comes to showcasing your brand on Instagram Stories, there are over 500 one thousand thousand accounts globally tapping through stories each twenty-four hours, and one-third of the most viewed stories are from businesses!

And so you know you're going to be showing off your products to an engaged audition from the become-go!

With more people using Instagram Stories, it's important to have a strategy in place for sharing content if yous're using Instagram Stories for business.

But if you want to apply Instagram Stories to get more followers and grow your reach, you'll need a game programme. That'south why this year you lot'll desire to invest your time in creating an Instagram Stories strategy.

This is especially true if your goal is to abound your Instagram engagement. By developing a content strategy for Instagram Stories, you can make certain you never miss an opportunity to connect with your audition again!

What to Mail service on Instagram Stories for Business

Like with regular posts, if you're using Instagram Stories for business concern, it'southward good to mail service a mix of fun, lighthearted content and promotional content.

The great thing about Instagram Stories is that considering they've created so many cool tools, yous can really get equally artistic as you'd similar. There'southward also a ton of new apps popping up that make designing loftier-quality stories easier than ever.

When you're creating your Instagram Stories strategy, everything you mail should come back to your brand goals. Once you lot know what your Instagram marketing goals are, you can better determine what types of content to post!

The same is truthful for promotional content on Instagram Stories. It's like shooting fish in a barrel to create promotional stories that are also fun and lighthearted. And there are a ton of artistic ways to employ Instagram Stories for business.

That existence said, when it comes to promotional content on Instagram Stories, at that place are a few things yous can exercise to get the near bang for your buck:

#i. Apply Links in Your Instagram Stories

If you have a business business relationship with over 10k followers, driving traffic from inside your Instagram Stories is pretty straight forrard.

All yous accept to practice is fill up your story with photos of a single product at every bending, on dissimilar people, or in different environments, and then striking your followers with a promo code or telephone call-to-action at the cease!

Viewers can swipe upwardly on story content that contains a URL and be redirected anywhere you want them to go. The link button isn't super obvious, and then brand sure to educate your followers that they can swipe upwardly to learn more:

You tin also add together GIFs, stickers, or other designs to depict your followers attending to the link in your story as well!

It goes without saying that the ability to send your followers to specific landing pages from your stories is extremely useful. Whether that'south a product page or a new weblog postal service, this is a great opportunity for style brands to drive more traffic and sales straight from their stories.

#2. Share Polls & Emoji Sliders in Your Instagram Stories for Business organisation

Have you lot e'er wanted to survey your Instagram audience about their interests, likes, dislikes, and more than? Well, now you tin!

Whether you want to collect feedback on your products, crowdsource ideas, or but entertain your followers, poll stickers offer an entirely new way to engage with your Instagram audience!

Check out how footwear brand Charlotte Stone uses Instagram Stories polls and emoji sliders to gather feedback and get input on their latest product drops, straight from their followers:

Not certain how to use Instagram Stories polls for your business organization? Check out our mail service 6 Create Ways to Use Instagram Stories Polls for some inspiration!

#3. Ask Questions in Your Instagram Stories for Fashion

Unlike poll stickers and emoji sliders, both of which allow users to "vote" on questions that you submit, when you add a question sticker to your Instagram story, other users submit questions for you lot to answer.

The Instagram Stories question sticker is also a groovy way for yous to first a conversation about your business with your followers! Your followers volition appreciate the free advice, while giving you a chance to show off what yous have to offer.

Whether you want to collect feedback on your products or crowdsource ideas, questions stickers offer an entirely new way to appoint with your Instagram audience!

#4. Use the Countdown Sticker in Your Instagram Stories

At present when you share a story virtually an upcoming 'something special' (like an in-store auction, production launch, or consequence), yous can add a sticker that counts down to a date and time that yous gear up.

Your followers can so subscribe to your countdown result, which will send them a reminder when the fourth dimension is upwards and your countdown is complete!

Whether you're looking to promote a sale, result, or something else entirely, the ability to share a inaugural on your stories that your followers can get reminders about is a not bad way to generate amend results.

#5. Share GIFs in Your Instagram Stories

Last year, Instagram teamed upwards with GIPHY to build a library of loftier-quality GIFs on Instagram Stories. Now you tin add fun, expressive GIF stickers to any photo or video in your story!

Adding GIFs on Instagram Stories is easy — when you tap to add a sticker to a photo or video in stories, you lot'll now run into a new GIF selection. Tap information technology and y'all'll find a library full of hundreds of thousands of moving stickers powered by GIPHY.

Many brands are even creating their ain GIFs for Instagram Stories, and encouraging their followers to use them in their posts:

Using this characteristic in a consistent style can add a ton of personality to your Instagram Stories and help you build a loyal post-obit. You tin can go a step-past-step Instagram tutorial near how to add together GIFs to Instagram Stories here.

#6. Share IGTV and Instagram Posts on Instagram Stories

Did you know you lot can share IGTV and Instagram posts in Stories likewise?

Posts or IGTV videos shared to Instagram Stories will display the original poster's username, letting users tap information technology to check out the original post.

For instance, fashion brand Jacquemus uses the feature to share UGC posts from their fans to Instagram Stories:

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With more and more users shifting their attending to Instagram Stories, users have been using stories to cantankerous-promote their posts and IGTV videos. At present, instead of including a screenshot of their feed to stories, users can easily share the mail with the new re-share feature.

Schedule Your Instagram Stories with Afterwards

Timing is everything in the fashion manufacture, so it's of import y'all never miss a adventure to connect with your audition!

Luckily, you lot can now manage your Instagram Stories content with Subsequently — schedule information technology to a time that suits you (plus add in any captions or URLs you'll want to include in your mail service!) and when the time comes to publish, y'all'll go a push notification from Later on your mobile!

It's a super-simple way to plan your content in advance — which is actually useful for brands and business planning a special launch or campaign on Instagram Stories!

Want to larn how to utilize your Instagram Stories to grow your business and go more followers? Sign up for our complimentary Instagram Stories course and take your Instagram Stories to a whole new level!

Using Instagram Stories Highlights to Showcase Your Brand

Instagram Stories Highlights are an awesome fashion to share important information forepart and center on your profile.

Since Instagram Stories Highlights live right below your bio, you'll want to brand certain they stand out and catch your followers' attention.

Plus, by optimizing your Instagram Stories Highlights, you can even make sales directly from your profile from people who aren't even following yous!

Have for example, Carbon38, the premier destination for active fashion, gets creative in their Instagram Stories Highlight by including a "Workout With U.s.". The highlight helps customers get up close and personal with their fitness favorites, while learning some new moves to stay fit:

This is a fun and unique fashion to show off what their known for best, and gives new followers a chance to become to know their products.

Grouping your Instagram Stories Highlights together into categories makes it super easy for your audience to watch the stories content that they're interested in:

Along with a mix of all things related to their make, the fashion brand Aritzia uses Instagram Stories Highlights to create a fully-shoppable, digital itemize.

The brand includes video clips of their products in activeness, images with Shoppable Tags and Swipe-Ups links.

They include CTAs, helpful shopping types and categorize their products in dissimilar highlights to make shopping a cakewalk.

By treating your Instagram profile like a landing folio for all things related to your brand, you can create Instagram Stories Highlights that share your nearly important data with your audience. And considering your highlights are up indefinitely, y'all can continue to drive traffic and sales with your stories!

To help yous create your ain Instagram Stories covers, we created costless Instagram Stories Highlights icons. These icons are fully customizable then you tin can brand them fit your profile! Go yours past filling out the form below:

How to Use IGTV For Mode

Using IGTV for business is nonetheless new territory for virtually brands – notwithstanding many fashion brands on Instagram are already diving in head first.

Video marketing is no longer but for companies with big budgets, with an estimated 81% of businesses using video every bit a marketing tool in 2018. And videos on Instagram are no exception!

"Engagement numbers for videos posted to pinnacle media publisher accounts worldwide increased by 53% yr over yr in May, surpassing the 46% growth rate seen for photos over the aforementioned timeframe," reports eMarketer

But beyond the growing engagement numbers, there are tons of other reasons to invest in video. Importantly among them is that video gives you the power to share complex, in-depth stories that tin can't be conveyed in a single image.

Whether you're trying to build awareness around a campaign, promote your products, educate your audience, or something else entirely, videos offer much more than story-telling leeway than photos.

When you lot accept the time to think about what your target audience would like to watch on IGTV, you lot're much more likely to get them engaging with your content! It's important to e'er be creating content that makes sense for your make, and will resonate with your target audience.

Have Lululemon, for example. The pop activewear brand spotlights make ambassadors, the story behind their popular products, and other fitness related content:

Accept a expect at how fashion designer of her self-named brand, Anine Bing uses IGTV to testify off behind-the-scenes in her studio and an up-close at the work that goes into her products:

The wearable store ArticleAnd has gone all in on IGTV also, using the new platform to show off new arrivals, colour collections, and outfits "in the wild":

Looking for some more IGTV inspiration? Brand sure to cheque out our blog post IGTV for Business: ten Brands Killing it With IGTV Videos to learn tips and tricks from the best.

Instagram For Way: The Rise of Influencer Marketing For Manner

When information technology comes to Instagram for way, nobody does it quite like Revolve. The company has created a whole new feel with their A-list influencers, cultivating the cool-girl lifestyle, and inviting audiences to follow along on the risk.

This year, the company even hosted their own Revolve Festival at Coachella — a week-long, influencer-packed consequence filled with manner, beauty and surprise music sets! The event is strictly invite-only and the exact location is revealed only for those with a confirmed RSVP:

From their global influencer getaways to the annual REVOLVE awards, Revolve continuously proves the power of influence on the platform with a loyal community of 3M followers.

According to Influencer Marketing Hub, influencer marketing has grown from a $1.7 billion industry in 2016, and is expected to keep its up motility this twelvemonth to potentially go a $five.6 billion industry.

In fact, influencer marketing is on pace to become an $eight billion dollar manufacture past 2020! And then if y'all oasis't started collaborating with influencers to marketplace your concern on Instagram, now is the time.

Here are a few of the most mutual influencer marketing partnerships for fashion brands on Instagram:

Partnering with Big Instagram Influencers (100K+ Followers)

A partnership with a big fashion influencer frequently comes with a big price tag, simply the investment tin really pay off!

Considering advertisers spend upwards of $5 1000000 (excluding product costs) for a 30-second Super Bowl commercial to reach more than 100 million viewers — who may or may non be the make's target audition — an influencer partnership with a niche audition doesn't seem like a bad business idea.

A series of Instagram posts by a fashion blogger with 500,000 followers and a cult-following could sell out an unabridged product line within 24 hours.

Partnering With Micro-Influencers (10K – 100K Followers)

Influencer marketing is poised to get a key strategy for promoting your business and products on Instagram, with micro-influencers (those with less than 100k followers) yielding nifty results for businesses in 2018.

In fact, terminal year micro-influencers posted 84% of sponsored posts worldwide!

As date rates on Instagram continue to decline, more and more businesses are seeing the value in partnering with Instagram influencers who have a small (or "micro") but highly-engaged post-obit.

I of the biggest benefits of working with micro-influencers is that they tend to retain higher levels of engagement than acme-tier influencers.

In a contempo influencer marketing written report, Neoreach concludes "the larger the influencer, the lower the ROI".

Yep, you read that correct!

It's reported that influencers with 50K to 250K followers deliver a 30% meliorate ROI per dollar spent than macro-influencers, and 20% improve than influencers with i+ meg followers.

In-Kind Influencer Partnerships

While cash is the most desired class of payment, in-kind campaigns tin can still exist a meaningful exchange. Collectively reported, "54% of influencers say they would be more probable to post in-kind, or in commutation for complimentary product, if they're a true fan of the product or brand."

Many influencers with a smaller following are happy to practise in-kind partnerships, especially when they are already a brand abet.

If you're a larger brand reaching out to a follower looking to grow, the gamble to repost an influencer's photograph to your larger audience may even be an added incentive!

Brand Affiliates

The link in your bio is prime real estate and influencers are teaming upwardly with brands to employ it for affiliate marketing.

In most cases, influencers are gear up upwards with a unique URL that offers their followers a special discount. Once followers click through to the site and makes a purchase, affiliates volition receive a percentage of the sale!

While some influencers may prefer cash upfront, affiliate programs tin be a existent win-win for both businesses and affiliates (and followers receiving the discount!). Your influencer partner will be much more probable to continue sharing nearly your production with a continued incentive than they otherwise would for a ane-off partnership.

There'southward no doubt Instagram influencers will continue to dominate in 2019! Want to acquire more about how your concern can benefit from Instagram influencers? Download our gratis Instagram Influencer Marketing Guide here :

Measuring the Results of Your Instagram Marketing Strategy

Equally you know, the fashion manufacture is changing constantly, and then it's important your business organization is able to speedily assess how your strategy is performing.

By measuring your Instagram account'due south functioning, you'll be able to improve go along up with the changes, and continuously update and improve your strategy for future success!

Luckily, Later makes information technology easy to measure your Instagram performance right from your desktop, and our fresh new design makes information technology easier to understand your Instagram analytics and optimize your strategy from the Subsequently spider web app.

Plus, when it comes to Instagram Stories Analytics, you lot'll exist able to analyze upwards to 3 months' worth of Instagram Stories data, instead of simply a 2 calendar week time flow in the native Instagram app.

While your analytics dashboard volition provide you with the information, it's up to you to keep testing and tweaking your content strategy. Testing unlike types of content on your Instagram feed can aid you place trends, monitor "wins," and create a fine-tuned Instagram strategy that truly resonates with your audience.

Remember, truly understanding how your content performs – by tracking Instagram metrics over fourth dimension – is crucial to developing a content strategy that works for your business organization!

Instagram is changing the game for the manner industry – from endless creative tools, new shopping features, and a straight link to consumers – creating a well-rounded strategy is central for your businesses success on the platform! Fix to start growing your business with Subsequently? Sign up for a costless account today!